A complete growth package built from 150+ hours of research into Keto Kamp's funnels, ads, and conversion paths. Every deliverable is done-for-you and ready to implement.
Why We Built This
You've built one of the most respected brands in metabolic health. 85 million YouTube views. 65 million podcast downloads. A New York Times bestseller. Endorsements from Dr. Mindy Pelz, Gary Brecka, and Dave Asprey.
Your content engine is world-class. But when we dug into your paid funnel, we found gaps that are costing you serious money. Your Academy page sells through text when a VSL would convert 2-5x better on cold traffic. Your challenge funnel goes dark between launches. Your three platforms create tracking gaps that even Hyros struggles to bridge.
So instead of telling you about it, we built the fixes. Every deliverable below is written in your voice, for your audience, about your offer. You can implement any of these today.
What's Inside
We'll implement the VSL and email sequence for free as a trial run. No strings. Just results.
Let's TalkFunnel Bottleneck Analysis
Your Academy page is your highest-value asset. It sells a program that transforms lives. But right now, it's a text-only sales page with some video testimonials scattered in.
Here's the problem: cold traffic doesn't read long sales pages. They skim. They bounce. You're asking someone who just clicked an ad to sit down and read thousands of words about a program they've never heard of.
A VSL changes that. A 12-15 minute video at the top of the page does the selling for you. The visitor hits play, hears your story, sees the transformation, understands the offer, and clicks "enroll." They never have to scroll.
Every person who lands on the Academy page and bounces because they didn't want to read is a lost member. At your traffic levels with Hyros-grade ad spend, even a 1% conversion lift on that page could mean dozens of additional Academy members per month. At your enrollment price, that's tens of thousands in monthly revenue sitting on the table.
A full VSL script is included below. It follows a proven structure: pattern interrupt hook, problem agitation, your personal transformation story, the mechanism (clean keto + fasting framework), the offer stack, social proof, and a single clear CTA. You can film this in one sitting with a teleprompter. Drop it at the top of the Academy page. Let the video do the selling.
Your 3-Day Kickstart Challenge page shows dates from June 2024 and references a live Facebook group format. That means between challenge windows, this entire funnel sits dormant. No leads. No conversions. Nothing.
Meanwhile, your ads are still running. Your content is still driving traffic. Where does that traffic go when the challenge isn't live?
Every day without an active challenge funnel is a day where warm prospects hit a dead page. If you run challenges 4 times per year (quarterly), that's roughly 280 days where your best lead-gen mechanism is offline. At even 50 leads per challenge day, that's 14,000+ leads per year you're leaving behind.
Convert the challenge to an evergreen drip format. Same 3-day structure, same content, but delivered via automated email/video sequence that starts the moment someone opts in. The opt-in page stays live 365 days. Day 1, 2, 3 content drips automatically. The Facebook group becomes an "always on" community (or you replace it with a Kajabi community). Sponsor prizes rotate quarterly. The upsell to Academy hits on Day 4 via the email sequence included in this package.
Right now, a prospect might discover you on benazadi.com (WordPress), sign up for your newsletter, get sent to ketokamp.com (Kajabi) for the challenge, then end up on ben-azadi.mykajabi.com for Fat Loss Academy, then back to ketokamp.com/academy for the flagship.
That's three different platforms with three different design systems, three different tracking stacks, and three different user experiences. Every platform hop is a conversion leak. Every design inconsistency erodes trust. Every tracking gap makes your Hyros data less reliable.
Platform fragmentation breaks retargeting audiences. A visitor on benazadi.com doesn't carry their pixel data cleanly to a Kajabi subdomain. Your Hyros attribution gets muddied when the user journey crosses domains. You're paying for sophisticated tracking but the multi-platform setup undermines it.
The path is clear: consolidate your sales funnels onto one platform. Kajabi can handle everything your ClickFunnels pages do. Your WordPress site stays as the brand/content hub, but all purchase paths should live on one domain with one tracking stack. In the meantime, the ad scripts and email sequences in this package are designed to drive traffic directly to ketokamp.com/academy, bypassing the fragmentation.
Your 3-Day Challenge captures name, email, and optional phone number. The challenge runs for 3 days. Then what?
The jump from "I just did a free 3-day keto challenge" to "I should enroll in the Academy" is massive. Without a bridge sequence, you're relying on the prospect to make that leap on their own. Most won't.
If your challenge converts 1,000 leads per launch, and even 5% would convert to Academy with proper nurturing, that's 50 members per launch falling through the cracks because there's no sequence moving them from "interested" to "enrolled."
A 6-email post-challenge nurture sequence is included below. It picks up on Day 4 (the day after the challenge ends), when motivation is highest. Each email bridges one specific gap between "I liked the free challenge" and "I need the full Academy." The sequence covers: results reinforcement, mechanism education, social proof, objection handling, urgency, and a final direct offer.
Ad Creative
Format: Talking head, direct to camera. 60-90 seconds.
Target: Cold audience. People searching for weight loss / keto.
Angle: Personal transformation + authority.
Format: Talking head with b-roll cuts. 45-60 seconds.
Target: Problem-aware audience. People frustrated with failed diets.
Angle: Enemy/conspiracy. Mainstream approach as the problem.
Format: Fast-paced, UGC-style. 30-45 seconds.
Target: Warm audience / retargeting.
Angle: Social proof + FOMO.
Video Sales Letter
Runtime: 12-15 minutes | Purpose: Top of Academy sales page | Tone: Conversational, authoritative, personal
"What if I told you that everything you think you know about losing weight is wrong?
Not slightly off. Not a little outdated. Fundamentally wrong.
I know that's a big claim. So let me back it up.
My name is Ben Azadi. I'm the founder of Keto Kamp. I'm a 4-time bestselling author, including a New York Times bestseller. I've hosted over 700 episodes of the Metabolic Freedom Podcast, downloaded over 65 million times. And my YouTube channel has over 85 million views.
But none of that matters as much as this: I used to weigh 80 pounds more than I do right now. And the journey from there to here changed everything I believed about health."
"If you're watching this, you've probably tried to lose weight before. Maybe you counted calories. Maybe you did keto for a few weeks. Maybe you tried intermittent fasting because some guy on TikTok said it works.
And maybe you lost some weight. For a while. Then it came back. Maybe more than before.
Here's why that happened. Your metabolism is not a calculator. It doesn't care about calories in vs calories out. What it cares about is the type of fuel you're giving it and the signals you're sending to your hormones.
When you do dirty keto, you might lose weight at first. But you're still spiking inflammation. You're still wrecking your gut. And your body never actually learns to burn fat as its primary fuel.
When you cut calories, your body fights back. It slows your metabolism. Increases hunger hormones. Breaks down muscle for energy. And stores even more fat to protect itself.
This is why 95% of diets fail within two years. Not because people lack willpower. Because the approach is broken."
"In 2008, I was that person. 80 pounds overweight. Confused by every contradictory piece of advice. Frustrated. Honestly, pretty hopeless.
Then I stumbled onto something that changed my life. I discovered that the human body has a metabolic switch. When you flip it, your body starts burning stored fat for fuel instead of relying on sugar. It's called metabolic flexibility.
Most people have this switch turned off. Years of processed food, constant snacking, and bad advice have locked their bodies in sugar-burning mode. They can't access their own fat stores even when they're carrying 30, 50, or 80 extra pounds.
I spent the next 15 years studying how to flip this switch. Got certified as a Functional Diagnostic Nutrition Practitioner. Interviewed over 700 of the world's leading doctors and researchers on my podcast. Wrote four books on the subject.
And I distilled everything into a system. A step-by-step protocol that rewires your metabolism in 45 days. It combines clean keto, strategic fasting, gut restoration, and something I call keto flexing, which is how you maintain results for life without being on a strict diet forever.
This is the system that helped me lose 80 pounds and keep it off for 18 years. And it's the same system that 472 of my personal coaching clients have used to lose a combined 5,244 pounds."
"Let me tell you about a few of them.
Amy joined my program confused and frustrated. Less than two weeks in, she'd lost 8 pounds and her rosacea started clearing up. She said, 'I just cut out processed sugar and my face is already less puffy. This actually works.'
David committed for 18 months. He lost 50 pounds. But more importantly, his blood sugar numbers started declining for the first time in years.
These aren't outliers. They're what happens when you give your body the right protocol instead of the wrong one faster.
This isn't just me saying it either. Dr. Mindy Pelz, one of the top fasting experts in the world, has endorsed this approach. So has Gary Brecka. So has Dave Asprey, the father of biohacking. These are people who could recommend anyone's program. They recommend mine."
"So here's what I built. It's called the Keto Kamp Academy. And it's everything I know about metabolic transformation, packaged into a system you can follow from your couch.
Here's what you get:
The 45-Day Keto Reset Program. This is the core. Four phases, step by step.
Phase 1, Days 1-7: Fat Adaptation. You'll learn exactly what to eat, what to avoid, and how to transition into clean keto without the keto flu that stops most people in their tracks.
Phase 2, Days 8-21: Meal Timing and Fasting. You'll layer in intermittent fasting the right way. Not the extreme 'don't eat for 24 hours' approach. A sustainable protocol that accelerates fat burning without making you miserable.
Phase 3, Days 22-45: Gut Reset. This is the part nobody else teaches. Your gut health determines whether you keep the weight off or gain it all back. You'll follow a specific protocol to restore your gut lining and optimize your microbiome.
Phase 4, Day 46 and beyond: Keto Flexing. This is how you maintain results for life. You learn to cycle in and out of strict keto so you never feel restricted, never plateau, and never go back to where you started.
Two group coaching calls per month. These are live calls with me and my certified coaches. You bring your questions, your struggles, your wins. We work through them together. These calls alone are worth $1,500 each.
One 30-minute 1-on-1 coaching session per month. A personal coach assigned to you. They know your situation, your goals, your obstacles. This isn't group advice. It's tailored to you.
The Keto Kamp Vault. Advanced training on biohacking, longevity, fat loss optimization, and workout protocols. This library grows every month.
The Health Toolbox. Protocols for specific conditions, updated quarterly. Sleep issues, thyroid, inflammation, hormonal imbalances. Whatever you're dealing with, there's a protocol.
Fat-burning meal plans with a restaurant cheat sheet. So you never have to wonder what to eat, even when you're eating out.
Private community. Connect with other members who are on the same journey. Accountability, support, and celebration when you hit your goals."
"Now, you might be thinking a few things. Let me address them.
'I've tried keto before and it didn't work.' Clean keto and dirty keto are two completely different things. If you tried keto and failed, you almost certainly did dirty keto. You cut carbs but kept eating processed junk. Clean keto is a whole different protocol. The results speak for themselves.
'I don't have time for this.' The 45-day program is designed for busy people. Lessons are short. Meal plans are simple. You don't need to spend hours in the gym. This program was built around your real life, not some fantasy where you have 3 hours a day to work out.
'I can just learn this from your YouTube channel.' You could try. There are 85 million views worth of content on there. But that's the problem. Where do you start? What order? What's outdated? The Academy takes everything, puts it in the right sequence, and adds coaching so you actually follow through. Knowing what to do and doing it are very different things.
'Is this just another diet program?' No. This is a metabolic rewiring protocol. Diets are temporary. This changes how your body processes fuel. It's the difference between renting a result and owning it."
"Here's what I want you to do right now.
Scroll down. You'll see the enrollment button. Click it. Pick the plan that works for your budget.
The moment you enroll, you get immediate access to Phase 1 of the 45-Day Reset. You can start tonight.
Within the first week, most members notice better sleep, more energy, and less bloating. By week three, the fat starts melting. By day 45, you won't recognize yourself in the mirror.
I've spent 18 years and 15,000+ hours building this system. It's helped 472 people lose over 5,000 pounds combined. It's endorsed by the top doctors in metabolic health.
And right now, it's one click away.
I'll see you inside the Academy."
Email Nurture Sequence
Trigger: Prospect completes 3-Day Kickstart Challenge
Goal: Bridge free challenge to Academy enrollment
Cadence: Day 4, 5, 7, 10, 13, 16
Subject: what happened inside your body this week
You just finished 3 days of clean keto.
Here's what most people don't realize happened.
Your liver started producing ketones. Your cells began switching from sugar to fat for fuel. Your gut started to calm down. Inflammation markers dropped.
That foggy, sluggish feeling you've had for months? It started lifting.
Now here's the hard truth.
3 days is enough to flip the switch. It's not enough to lock it in.
Your body is like a thermostat. It wants to go back to its old setting. Right now, it's fighting to pull you back to sugar-burning mode.
The next 42 days determine whether this transformation sticks or fades.
That's exactly what the Keto Kamp Academy's 45-Day Reset was built for.
Phase 1 (days 1-7) picks up exactly where your challenge left off. No gap. No guessing. Just the next step.
If the last 3 days felt like something clicked, the next 42 will change your life.
Here's where to start:
[ACADEMY LINK]
- Ben
Subject: the one mistake that undoes everything
Quick question.
Are you going to keep eating clean keto this week? Or are you going to "do keto" by wrapping a burger in lettuce and calling it a day?
Because here's the thing. Dirty keto is why most people quit.
They cut carbs. They eat bacon and cheese all day. They feel terrible after 2 weeks. They say "keto doesn't work for me" and go back to pasta.
Clean keto is a completely different protocol. It's what you did during the challenge.
The problem is, without a structured plan, most people slide back into dirty keto within a week. Not on purpose. Just because it's easier. And it tastes like a cheeseburger.
Inside the Academy, Phase 1 locks in clean keto habits so they become automatic. You don't have to think about it. You don't have to fight willpower.
The meal plans are done. The shopping lists are done. The recipes are done. You just follow the steps.
472 people have done this. They lost a combined 5,244 pounds. Not because they had superhuman discipline. Because they had a system.
Here's the system:
[ACADEMY LINK]
- Ben
Subject: most people quit right about now
It's been one week since you started the challenge.
Statistically, this is when most people fall off.
The initial excitement fades. The challenge is over. Real life kicks in. The meal prep feels like work. The social pressure starts. Someone brings donuts to the office.
I know because I've watched this pattern 472 times.
The people who push through this week? They're the ones who transform. The people who don't? They're starting another diet in 6 months.
This is exactly why I built the coaching calls into the Academy.
Two group calls per month where you can say "I'm struggling this week" and get real guidance from someone who's been there. Not a chatbot. Not a pre-recorded video. Me and my certified coaches, live, answering your specific questions.
Plus a personal coach who checks in with you monthly. Someone who knows your situation.
That support system is the difference between "I tried keto once" and "I lost 50 pounds."
The next call is this week. You could be on it:
[ACADEMY LINK]
- Ben
Subject: he almost gave up at day 10
David was exactly where you are right now.
10 days in. Challenge was over. Results were starting but not dramatic yet. Thinking about whether this was really worth it.
He signed up for the Academy anyway. Not because he was sure it would work. Because he was tired of starting over.
Phase 2 hit on day 8. That's when fasting got layered in. Not extreme fasting. The sustainable protocol that accelerates fat burning without making you miserable.
Week 3, the gut reset started. David said that's when everything clicked. "My cravings just disappeared. Like someone flipped a switch."
By month 6, he'd lost 50 pounds. His blood sugar numbers were declining for the first time in years. His doctor asked what he was doing differently.
18 months in, he's kept every pound off. Because the Academy didn't teach him a diet. It rewired his metabolism.
David's transformation started on a day just like today. When he decided to keep going instead of going back.
Your Phase 2 is waiting:
[ACADEMY LINK]
- Ben
Subject: this used to cost $3,997
I'm going to be honest with you.
The 45-Day Reset inside the Academy is the same protocol I used to charge $3,997 for in private coaching.
Same phases. Same meal plans. Same coaching structure.
The difference is now you get it with monthly group coaching calls, a personal coach, the full training vault, and the community, all for a fraction of what it used to cost.
I didn't lower the price because the program got worse. I lowered it because I want to reach more people. My mission is to impact 1 billion lives. I can't do that at $3,997 per person.
But I kept the quality. Every video lesson, every protocol, every coaching call is the same caliber you'd get in a private session.
If the 3-day challenge showed you what's possible, the Academy shows you how to make it permanent.
Take a look:
[ACADEMY LINK]
- Ben
Subject: two paths from here
You're 16 days out from the challenge.
Right now you're at a fork.
Path one: You go back to what you were doing before. Maybe you remember some of the clean keto tips. Maybe you try fasting on your own. In 3 months, you're probably back where you started. No judgment. That's what happens to 95% of people without a system.
Path two: You lock in what you started. You follow the 45-Day Reset. You get coaching when you hit a wall. You follow the gut reset protocol that makes cravings disappear. You learn keto flexing so you maintain results without being "on a diet" forever.
In 45 days, you're a different person. In 6 months, you're David, down 50 pounds with bloodwork that makes your doctor smile.
I've been where you are. 80 pounds overweight. Confused. Frustrated. The thing that changed everything wasn't information. I had plenty of information. It was a system. A step-by-step protocol with accountability built in.
That's what the Academy is.
The door is open. Your Phase 1 is ready to go. You can start tonight.
[ACADEMY LINK]
This is the last email I'll send about the Academy. Whatever you decide, I respect it. But if that challenge lit something in you, don't let it die.
- Ben
We'll implement the VSL and email sequence for free as a trial run. No strings. Just results.
Let's Talk